Influencer Marketing 101:The Basics of Becoming an Influencer

by | Feb 20, 2019

It seems like everyone and their dog wants to be an “influencer,” but do you know what becoming an influencer really takes? There are so many self-proclaimed influencers out there, you might also be wondering if you can be an influencer too. In this post, I’ll cover some basics steps to get started with influencer marketing.

Know Your Niche

Before you get started with choosing your platform and getting sponsored posts, you need to find something you’re passionate about. This is SO important, yet so many people forget this step. When you are an influencer, you are literally influencing people to buy certain things, do certain things, and behind the influence needs to be someone passionate about what they are doing.

So, write down everything you love, and decide what you would like to help others become more passionate about. Personally, I chose motherhood, and fashion. I love to get all dolled up, but I also am super passionate about helping others know the truth about motherhood.

Choose Your Platform

Choosing a platform is important because each platform has its own algorithm and its own way of working. Instagram is one of the most popular platforms, so if you choose this to be your platform, study, and research how the algorithm works so you can get maximum exposure of your account and ensure you are being seen.

Other platforms you can show up on include: Facebook, Youtube, Twitter, a Blog

becoming an influencer with ashlyn froelich

Create Content

This is my favorite part! I love being creative and sharing fun and inspiring content. This is also one of the most important things to do because it is the way you will grab your audiences’ attention. When creating content, ensure you are covering your bases in all of these key areas:

  • Take killer photos – Make sure your photos are beautiful. There may be a lot of influencers out there sharing pretty pictures, but you can still show up and stand out. Find yourself a preset and make your photos look the best you can! Usually, your photos are what hook your followers first.
  • Be creative – Taking the same pictures with the same boring pose isn’t going to help you grow. Your audience wants to see variety and creativity.
  • Add value – After you have you’ve got the perfect photo, pair it with a caption that adds value. This is HUGE, and what will make you shine above all the other influencers. When you add sincere value and knowledge to share with your audience, people will want to follow you and see what more you can offer them. Remember- they are following you to be inspired.

Share Your Content

Now that you have amazing content created, share with everyone you know! It can be hard to start out and not have a lot of people following who you are, but it will take time. Stay positive and post daily if you can! The more you post, the more likely people will find you. Research tips on how to beat the algorithm and work hard! And remember, always, always, always use hashtags! ALWAYS!

For more tips from Ashlyn on becoming an influencer or social media strategy, follow her on Instagram or on her blog.

Grab Your Free DIY Website Workbook

Looking for a little guidance as you think about creating your website? Packed with guidance, tips and examples, this FREE interactive workbook walks you step-by-step from strategy to launch.


Ashlyn Froelich

Lifestyle Blogger & Social Media Marketer

Ashlyn is a lifestyle blogger and Instagram pro who loves to write about motherhood, fashion, beauty, social media, influencer marketing and more. Want to know more influencer marketing tips or about how you can work or collaborate with Ashlyn? Follow her on Instagram @ashfroelich or reach out!


The Only Steps you Need to Get Started with WordPress

You have made the decision to build a website with Wordpress. Yay! Great choice, Wordpress is a trusted website builder for thousands of entrepreneurs and business professionals alike. But sometimes getting started with your very first website can seem intimidating....

read more

How to Find a Brand Designer that Totally Gets You

Did you know there are nearly 300,000 people in the US alone that identify as a graphic designer? That doesn't even count all the multimedia artists, web developers or art directors. All of these professions deal with design and aesthetics in some shape or form,...

read more

Why a Free Canva Logo is Not the Answer to Your Rebrand

You’ve got clients lining up for your services (or products) and life is good. With a steady income and influx of people needing your services, you feel like you are finally ready for the next level in your business. You’ve considered a rebrand or even a free Canva...

read more

Never miss a post and get all the goodness delivered right in your inbox!

You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?


Do you need a website, like, yesterday?

If so, my free DIY Website Planner Workbook is for you!

Having trouble getting your website off the ground and knowing where to start? My free interactive website workbook will walk you through creating your website step-by-step so you can finally land your dream clients with a website that reflects your brand!

© Copyright 2019 K Design Co.
Privacy Policy | Terms of Use

Join the Female Entrepreneurs Facebook Community
becoming an influencer with ashlyn

Just one more step!

Enter your name and your email and the workbook is yours - easy peasy.

Success! Your workbook is on its way to your inbox!

Just one more step!

Enter your name and your email and the cheat sheet is yours - easy peasy.

Success! Your cheat sheet is on its way to your inbox!

Just one more step!

Enter your name and your email and my tips for getting clients is yours - easy peasy.

Success! Your tips are on their way to your inbox!

Just one more step!

Enter your name and your email and my Mood Board template is yours - easy peasy.

Success! Your template is on its way to your inbox!

Just one more step!

Enter your name and email, and my Color Palette Guide is yours - easy peasy.

Success! Your guide is on its way to your inbox!

Just one more step!

Enter your name and email, and my Brand Messaging Checklist is yours - easy peasy.

Success! Your checklist is on its way to your inbox!

Pin It on Pinterest