The Huge Unexpected Benefits of a Rebrand for Your Business
So, you’ve been hustling in your business and doing pretty great, but you KNOW that there’s more out there for you and your biz. You’ve been desperately itching for a change of pace and are ready to move on to bigger and better things. Bigger clients. Better ideas. It’s time for a rebrand.
Maybe a rebrand is something you’ve been putting off because it sounds complicated, messy and you are unsure of where to get started. Or maybe the idea has never even crossed your mind. Either way, I’ve piqued your interest and you’re ready to hear more. So why a rebrand? Why now?
Related Post: 5 Tell-Tale Signs You Should Rebrand Your Business
You can reinvent your business.
When you rebrand your business, you have the opportunity to position yourself in a completely new way. For example, if you are wanting to target a more specific niche or demographic with your product or service, the rebranding process is the perfect time to do it. When you rebrand, you can target your content in a way that better focuses and aligns with your ideal client – not only your graphics and visuals but also your messaging and everything in between.
You can switch-up your services or products.
Along with repositioning your business when you rebrand, you can also change or refocus your services and pricing. That means if you’ve been gaining experience and honing your skills, it’s time to FINALLY reap the rewards and raise your prices to match the value that you bring. You can also change up what you are selling. If you’ve decided that your current products/services are no longer serving your business financially or that they no longer bring you joy, here’s your chance to make a move that is in more alignment with your goals.
You can create some buzz & grow your audience.
A rebrand also gives you the opportunity for increased exposure and visibility. You can re-introduce yourself to your existing followers, plus connect with a new audience. Shout from the rooftops about the big change up ahead. When you make a big deal about what’s to come news will spread. Share a glimpse behind the scenes with your audience during the rebranding process. People love to be let in on something new and exciting. If you really want to deepen your relationship with your audience, let them have a say in the final outcome in some way or another. I guarantee you’ll get mad brownie points and reach a new level of the know / like / trust factor.
You can get a clear roadmap for your brand.
When you were just starting out good enough was good enough for your brand, but now you need something that truly speaks to who you are AND where you are headed. I bet you’ve heard of the phrase, “Fake it ’til you make it.” Even if you aren’t quite at the level you want to be with your business, you still need to portray that aspirational vision with your brand. Believing that you can achieve it is the first step to actually realizing your goal. Looking the part is equally important. It will not only help get your audience’s buy-in, but it will also be a huge confidence booster and a reminder of where you are headed.
Related Post: The Essential Guide to Branding for Female Entrepreneurs
Is your business due for a rebrand? What’s holding you back from making your next move? Let me know in the comments.
Looking for a little guidance as you think about creating your website? Packed with guidance, tips and examples, this FREE interactive workbook walks you step-by-step from strategy to launch.
ABOUT THE AUTHOR
Brand Strategist & Design Consultant
I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!
We talked about the power of a lead magnet and getting people subscribed to your list. But what happens once they are on your list? Your list is only going to be helpful if you put it to work and one of the easiest ways to do that is by creating an automated email...read more
Does it feel like some days you live in your inbox and can't ever seem to step away? When you're a busy professional, email is just a fact of life but there are certain unwritten rules of etiquette that you should follow if you really want to make a good impression....read more
Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make...read more
Never miss a post and get all the goodness delivered right in your inbox!
You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?
Do you need a website, like, yesterday?
If so, my free DIY Website Planner Workbook is for you!
Having trouble getting your website off the ground and knowing where to start? My free interactive website workbook will walk you through creating your website step-by-step so you can finally land your dream clients with a website that reflects your brand!