3 Ways to Show Off Your Brand on Social Media

by | Aug 20, 2018

Apart from your website or blog, social media is one of the best places to showcase your brand online. So how do you brand your social media accounts and ensure you make the right impression on your potential followers? Here are my best tips.

Your Social Profile

Whether you’re on Facebook, Instagram, Pinterest, Twitter or some other platform, the #1 thing you should keep in mind is profile consistency. You should have a standardized description, logo and profile image that all work together cohesively on all of the social media platforms that you engage on regularly. Typically, your profile is the first thing a potential follower may see, so it’s important to make sure you create an impression and that it’s very clear what your business and your brand are all about.

Pro tip: Take things a bit further by using relevant hashtags when appropriate or linking back to your website or your best freebie!

Related Post: 3 Ways You’re Sabotaging Your Brand & How To Fix It

Your Post Graphics

Your brand should extend beyond just your profile. Make sure your post graphics have a consistent branded look. What does this mean? It means to use the same colors, fonts, and style of photography on all of your posts to create a memorable theme. This helps your followers to get to know your brand visually and helps you stick out in their mind. When they are scrolling through their feeds, you are more likely to stand out if they recognize your brand.

Pro tip: Use a tool like Canva or Photoshop to make your designs picture perfect. You can make 3-4 different style post templates that you can reuse again and again.

Related Post: 15 Rookie DIY Design Mistakes You’re Making in Your Biz

Your Content

Your brand isn’t all about your visuals. It’s also about the kind of content you share. If you consistently share helpful tips, articles, and videos, your followers will start seeing you as an authority and a go-to resource. What do you want to be known for in your niche? Blog (or vlog) about it! Don’t have time to blog? Curate your posts from other websites and blogs. Create an ebook or tip sheet. Then you can share this content in your posts and send people back to your website.

Pro tip: Use Google or Moz keyword tool to help you find hot topics in your niche that you can write content about and will ensure you are staying relevant to your followers.

Related Post: How to Focus Your Marketing Messages to Reach Your Audience

What do you think? Do you have any creative or unique ways you like to show off your brand on social media? Tell me in the comments!

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ABOUT THE AUTHOR

Kristin Pruis

Brand Strategist & Design Consultant

I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!

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26 Comments

  1. Cyndi

    You’re tips are always very helpful! Thanks

    • Kristin Pruis

      Thank you, Cyndi! You are the best! <3

  2. Lauren

    Great tips! I need to focus on making sure my photos match my brand more, I am kind of all over the place with those!

    • Kristin Pruis

      Hey Lauren, Thanks for your note! It can definitely be challenging to keep things updated and cohesive especially when each platform is always changing. Good luck with your photos – Let me know if you need any extra tips or help 🙂

  3. Everydaydonia

    Very helpful tips! Loved it

    • Kristin Pruis

      Thank you!! 🙂

  4. Mary

    Social Media is such a powerful tool! Thank you for the great tips!!!

    • Kristin Pruis

      I agree, Mary – Thanks for your note!

  5. Sam @ The Haunted Housewife

    Staying cohesive is the main thing on social media, especially Instagram! So I’ve been working harder to get there. Thank you for the helpful tips!

    • Kristin Pruis

      Thank you, Sam! I’m an Instagram newbie but I think each platform has its own challenges. Best of luck with your brand!

  6. HilLesha

    These are tried and true tips for companies and influencers alike. Thank you for providing these helpful tips!

    • Kristin Pruis

      Definitely agree! Whether you are a business, blogger or influencer, I think consistently showing up is super important. Thanks for your note!

  7. ladyoutloud

    All three of these tips are about the same thing: consistency! So important in the social media marketing world!

    • Kristin Pruis

      You got it! Consistency is everything when it comes to branding <3

  8. Riham

    Great tips that I’ll definitely be using a lot of! Thanks for sharing X

    • Kristin Pruis

      Thanks Riham! Glad to hear it 🙂

  9. shveta

    These are such useful tips! I’ve been recently realizing the power of Canva to make posts even more engaging! <3

    http://www.SHVETA.com

    • Kristin Pruis

      Thanks Shveta! Yes, Canva can be a big help, especially with their built-in templates. Best of luck with your brand!!

  10. Misty Lynch

    Nailed it with the clarity tip! I don’t want readers wondering what the blog is about and why they should read it. It’s hard but so important – great tips!

    • Kristin Pruis

      Thanks Misty! I think a lot of people overlook this step but it makes all the difference!

  11. Kelsey

    Kristin you have the best tips! I need to be better with my branding, thanks for the inspo!

    • Kristin Pruis

      Aww, thanks Kelsey! You are so sweet! I hope this was helpful for you 🙂

  12. Stephanie

    These are great tips! I love using Canva and PicMonkey.

    • Kristin Pruis

      Thanks Stephanie! I hope this post was helpful for you!

  13. Keri|FlipFlopWeekend

    I love Canva! It has helped me so much with my branding.

    • Kristin Pruis

      Yes, it is a great tool! I use Photoshop a lot for bigger photo and graphic work that needs fine tuned, but I find Canva is great for smaller quick jobs!

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