How to Design a Lead Magnet to Attract Your Customers

by | Feb 7, 2020

When I first heard the term lead magnet three years ago, I’ll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb.

After doing a little research though, I figured out that although the term was new to me, the concept was all too familiar. In marketing, a lead is a potential customer. Therefore a lead magnet gets its name from the fact its primary goal is attract more customers.

Coming from a background of working at a marketing agency, we used to call lead magnets white papers or e-books. In the fast-paced digital world, I guess those names seem pretty old school, but in reality they all work the same. Lead magnets, white papers, e-books… they’re all simply pieces of digital content that exist to warm a potential customer up to the sales process (and make them more likely to buy because of the value you’ve offered them through that content.)

One of the biggest benefits of lead magnets is that when you choose the right topic, they can be super effective at helping your grow your email list. In 2019 alone, after implementing a few strategically placed lead magnets on my site, I added over 1400 subscribers to my email list, all on auto-pilot. Pretty cool, huh?

So, how do you create your own lead magnet?

First decide what your lead magnet is going to be about. Here’s where things get tricky. You don’t want to pick just any topic. It needs to be something that your audience will find value in. Especially if you are going to ask for your visitor’s email address, the topic needs to be valuable enough that they are willing to fork over that precious info. Here are some questions to help you brainstorm your lead magnet topic:

  1. What questions do people frequently ask you about your product or service?
  2. How could you offer a sampling or taste of your product/service at little or no cost?
  3. What don’t your customers know, but might be surprised to learn?
  4. What simple tool could you create for your customers that would help them?
  5. How can you address the objections your customers have about your product/service?

Think on these questions and see if anything comes up that sparks your interest.

Decide on the format for your lead magnet.

At the same time, you’ll also want to be considering what format you are going to use for you lead magnet. Your topic and the format will go hand-in-hand so it’s important to deliver it in a way that your audience will be receptive to. We talked about white papers and ebooks, but there are a ton of ways you can get your audience to engage. Here are just a few ideas you might consider:

  1. Email / Video Series
  2. Facebook Group Challenge
  3. Interactive PDF Workbook
  4. Online Quiz
  5. Downloadable Checklist
  6. Mini-Course
  7. Graphics Template

Don’t be afraid to get creative with your lead magnet. If it’s something that will truly benefit your ideal customer, you can’t go wrong.

Outline the content for your lead magnet.

Now that you’ve got your topic and your format, you should start outlining your content. You can start with just bullet points and then flesh out the rest of the content as it comes to you. There are no hard and fast rules when it comes to length. Depending on your topic, your audience might be looking for a quick win or they may need something a little more in-depth. Use your best judgment to parse out your content in a way that will be palatable, always with your ideal customer in mind.

Design your lead magnet.

Once you’ve got a solid draft of your content, now it’s time to design your lead magnet. The format of your lead magnet will dictate what to do next. If you’re doing an email series, you’ll want to use a email software like Mailchimp or ConvertKit. If you are creating an e-book or checklist, you could use Canva to create your design. If you want to make a quiz, a tool like Interact will be your best bet. Whichever format you’ve chosen, it’s so important to make it look good. People interpret images before words and also more easily than words so using color, photos, and icons can have a big impact.

Related Post: How to Design Drool-worthy Graphics in Canva

Share your lead magnet with your audience.

After you’ve completed the design of your lead magnet, get ready to share it with the world! The easiest place to promote it is on your website, but don’t stop there. You can also share your lead magnet on social media, on your blog, in a podcast interview, heck, you could even put it on your business card! Really the possibilities are endless. People can’t get it, if they don’t know about, so don’t be shy about putting it out there. My favorite place to plug my lead magnets are at the end of my blog posts and also on Pinterest. With only a modest social media following, using these as my main vehicles for promotion is how I was able to grow my email list so rapidly last year.

Related Post: How to Create Gorgeous Pinterest Pins That Explode Your Traffic

Stay in touch with your subscibers.

The last step is the most important part, because it’s how you are actually going to convert those subscribers into customers… which is what we, as business owners, all aim to do, #amiright? The worst thing you could do is rack up a giant list of new subscribers and let them collect dust. If you want to turn those subscribers into actual customers you need to stay in communication with them. That could be with an email newsletter, sending them emails about new offers or enrolling them in an email nurture sequence.

Related Post: How to Engage Your Customers with Your eNewsletter

My favorite no-hassle way to stay in touch with my subscribers is through an automated weekly newsletter. My email software pulls my most recent blog post every week and automatically sends an email out to my audience. It’s all automated so the only thing I have to do is make sure I write an amazing blog for you all to read. Chances are, if you are reading this post right now it’s because you got that very email! Pretty nifty, huh?

So, there you have it – Lead magnets are by far my favorite and most effective way to grow my email list? How about you…have you used a lead magnet before? Let me know in the comments! Need some help designing a lead magnet for your business? Shoot me a message!

Grab Your Free DIY Website Workbook

Looking for a little guidance as you think about creating your website? Packed with guidance, tips and examples, this FREE interactive workbook walks you step-by-step from strategy to launch.

ABOUT THE AUTHOR

Kristin Pruis

Brand Strategist & Design Consultant

I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!

RELATED POSTS

Best Accounting Software for Small Businesses in 2020

Best Accounting Software for Small Businesses in 2020

This month particularly, there is so much going on related to finances that I thought it was only fitting to make the whole month of April focused on all things about money in your business. I think we can all agree that managing your finances isn't really sexy, but...

read more
Five Secrets to Lead and Thrive in Uncertain Times

Five Secrets to Lead and Thrive in Uncertain Times

I’m writing this from my Manhattan apartment after a day of back-to-back coaching calls helping clients navigate business in the midst of the Coronavirus pandemic. I had originally planned on sharing some thoughts with you on mindset and how it impacts your brand,...

read more

Never miss a post and get all the goodness delivered right in your inbox!

You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?

0 Comments

Do you need a website like yesterday?

Girl, I get it. Creating your own website is a lot of work, but don't worry, I got you! From hosting to design and copy, my DIY website planner walks you through creating your website from start to finish.  Snag this freebie now so you can finally check your website off your to-do list with confidence! Just tell me where to send it and I'll shoot it over!

© Copyright 2020 K Design Co.
Privacy Policy | Terms of Use

Join the Female Entrepreneurs Facebook Community

Just one more step!

Enter your name and your email and the workbook is yours - easy peasy.

Success! Your workbook is on its way to your inbox!

Just one more step!

Enter your name and your email and the cheat sheet is yours - easy peasy.

Success! Your cheat sheet is on its way to your inbox!

Just one more step!

Enter your name and your email and my tips for getting clients is yours - easy peasy.

Success! Your tips are on their way to your inbox!

Just one more step!

Enter your name and your email and my Mood Board template is yours - easy peasy.

Success! Your template is on its way to your inbox!

Just one more step!

Enter your name and email, and my Color Palette Guide is yours - easy peasy.

Success! Your guide is on its way to your inbox!

Just one more step!

Enter your name and email, and my Brand Messaging Checklist is yours - easy peasy.

Success! Your checklist is on its way to your inbox!

Pin It on Pinterest