Why a Free Canva Logo is Not the Answer to Your Rebrand
You’ve got clients lining up for your services (or products) and life is good. With a steady income and influx of people needing your services, you feel like you are finally ready for the next level in your business. You’ve considered a rebrand or even a free Canva logo but aren’t sure if that’s really what you need or where should you start.
Despite what it might seem like, rebranding your business is more than just creating a new logo. Neither is it just about adding a new shade of pink to your color palette. Rebranding is an entire process that starts with repositioning what your business stands for and how you want to be perceived. If you’ve changed your business recently in any significant way, it might be time for a rebrand.
You could just hop on over to Canva and start playing around with their free logo templates. No matter how amazing your new logo turned out though, would that really address the issue at hand? You’ve considered a rebrand likely not just because you want a new logo but because your outward appearance is misaligned with your inner message. Often times when businesses are ready for a rebrand, they not only need to overhaul their visuals, but what they are saying and how they are saying it too.
OK, so if Canva’s not the answer what is?
You need to take it back things back to the foundation of your business and assess the real reason for your rebrand. Are you focusing on new services? Are you targeting a new audience? These are all great reasons to consider rebranding your business. Once you’ve identified the reason then you will have a clearer picture for the outcome and goal you want to achieve with the process. You may also need to revisit your audience’s wants and needs to find where you business fits in to address those.
If you know you need new messaging to speak to your new brand, it’s best to move onto this next so that the visuals you create later will also be in alignment. Messaging that you might consider revamping as a part of your rebrand are your name, tagline, elevator pitch, or values, just to mention a few. You may also want to update your website with a new description of your services and who you aim to help.
Once you’ve nailed your messaging, your visuals should come last. Personally, I like to start every rebrand back at the drawing board, or Pinterest board to be more precise. Pinterest is an amazing free tool that I love to use with my branding clients. It allows us to work collaboratively and share images that inspire us and most of all it gives us a strong foundation we can create a cohesive visual story for their brand. Once you establish a look and feel that you connect with, then you can move onto the specifics such as your color palette, logo and other graphics.
Notice how making an update to your logo came last in this process? This isn’t a coincidence. Rebranding your business is not all about just coming up with a cool new logo. If you had just created a new logo, you wouldn’t have all the messaging and the research to back it up. This is especially why working with a professional brand designer can help you take your brand to the next level. Not only can they create a unique logo for you but they can help you with your messaging and make sure all your visuals tie seamlessly into how you speak to your customers and their needs.
How about you? Have you considered a rebrand working with a professional designer recently or you more of a DIY-kinda-gal? Maybe it’s time to take things up a level. If you want to know more about how a rebrand can elevate your business, reach out!
Looking for a little guidance as you think about creating your website? Packed with guidance, tips and examples, this FREE interactive workbook walks you step-by-step from strategy to launch.
ABOUT THE AUTHOR
Brand Strategist & Design Consultant
I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!
Did you know there are nearly 300,000 people in the US alone that identify as a graphic designer? That doesn't even count all the multimedia artists, web developers or art directors. All of these professions deal with design and aesthetics in some shape or form,...read more
So, you've been hustling in your business and doing pretty great, but you KNOW that there's more out there for you and your biz. You've been desperately itching for a change of pace and are ready to move on to bigger and better things. Bigger clients. Better ideas....read more
Finding the perfect theme for your website or blog can be tough. Not only do you have to look for a design that has a flexible layout, but also one that complements the look of your brand. Thankfully, you can customize your website theme easily with some out of the...read more
Never miss a post and get all the goodness delivered right in your inbox!
You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?
Do you need a website, like, yesterday?
If so, my free DIY Website Planner Workbook is for you!
Having trouble getting your website off the ground and knowing where to start? My free interactive website workbook will walk you through creating your website step-by-step so you can finally land your dream clients with a website that reflects your brand!