The #1 Thing Holding Back Your Business Growth
All the cool kids are talking about growing your list, running ads on Facebook or getting more followers on Instagram, but how does that really affect your business growth?
What’s the point really though if none of these marketing efforts have a real strategy behind them. You could have the most beautiful Instagram feed with 1000’s of followers, but if they aren’t the right followers, and it doesn’t affect your bottom line, what’s the point? You could have hundreds of likes on your Facebook posts, but if they don’t convert to sales, is it really worth the effort?
So how do you create a (marketing) strategy? First, you find a focus.
Give yourself a target to aim for and a goal to reach. Think about what you want to achieve, why you want to achieve it and how you will achieve it. Break it down into clear actionable steps. A good example of a strategy might be to get more email sign-ups so that you can nurture your subscribers with an email series that ultimately inspires them to buy from you. Our end goal would be increased sales, but you also need to outline the steps you will take to get there.
OK, you have a focus, so now what? Practice the art of discipline.
Discipline is important when it comes to implementing your marketing strategy and realizing business growth because it will help you stay consistent, and if your target and strategy are aligned, it will produce the best results.
You can’t simply post on social media once and hope that everyone will see it and engage with it. Neither should you expect that a few days worth of consistently posting is going to skyrocket your follower count overnight. When it comes to marketing, I think too many people are looking for a magic bullet or the secret formula that will make business growth quicker and easier. Sorry to break it to you, but I just don’t believe you’re going to find it.
Quit looking for a quick fix, instead focus on defining your strategy and implementation. This is the #1 thing that I believe will give you success in your marketing efforts, but most people are missing.
You see, in a way, marketing can be simple, but that doesn’t mean it’s easy. It’s simple because all you have to do is decide on your focus and go after it. But it’s not easy because you still have to put in the work. You have to do the research. You have to craft targeted messaging. And you have to put yourself out, consistently.
Still looking for that secret formula to success? Let me break it down for you here:
strategic focus + discipline to execute = business success
There you have it! It’s that simple, of course, like I said, it’s easier said than done. Have you been wrongly blaming your lack of business growth on anything and everyone else? What are you currently focusing on in your business? Let me know in the comments or shoot me a message!
Looking for a little guidance as you think about creating your website? Packed with guidance, tips and examples, this FREE interactive workbook walks you step-by-step from strategy to launch.
Brand Strategist & Design Consultant
I help female entrepreneurs and business owners create brands that command the spotlight. I love working with women to help them create beautiful, one-of-a-kind brands that give them the confidence to take their business to the next level and get them seriously noticed. I’ve spent the past 8 years working as a brand designer with salons, boutiques, coaches, authors, agencies, influencers… you name it, and I bet I can help you too. Let’s connect and talk about how we can grow your brand into an empire.
Social media is always changing. Between algorithm updates and removing key features we've grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your...
When I first heard the term lead magnet three years ago, I'll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term...
Have you ever heard of the term guest blogging? If you are a long-time player in the blogging world, then chances are guest blogging isn't news to you, but for the rest of you, the concept may still seem mysterious. So you've heard of blogging, but guest blogging?...
Never miss a post and get all the goodness delivered right in your inbox!
You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?
Do you need a website like yesterday?
Girl, I get it. Creating your own website is a lot of work, but don't worry, I got you! From hosting to design and copy, my DIY website planner walks you through creating your website from start to finish. Snag this freebie now so you can finally check your website off your to-do list with confidence! Just tell me where to send it and I'll shoot it over!