How to Create a Mood Board: Tips & Tricks from a Pro

by | Oct 17, 2018

Visualizing something is the first step to turning it into reality. This is the principle behind why someone would want to create a mood board. It’s an inspirational visualization of a concept or brand.

Creating a mood board is a common part of the branding process because it allows you to visualize what you want your brand to look and feel like before you design your logo or website. In a sense, it creates a mood for your business.

Should your business be modern and sleek or colorful and fun? Should you use patterns and graphics or high-end photography? These are the kinds of question that a mood board can help you answer. The process of creating your mood board is almost as important as the final result because it allows you to experiment with what works and doesn’t when it comes to your brand and also it forces you to the consider aspects of your brand that you might otherwise overlook.

mood board inspiration

So, how do you create a mood board?

I’m glad you asked. The truth is there is no one right way to create a mood board but here are some tips that I use in my own process that can help guide you.

  1. To start, brainstorm 5-10 specific adjectives that you want your brand to represent and that you want your ideal audience to feel when they look at your brand ie. strong, warm, rich, fresh, delicate, feminine etc.
  2. Once you have a list of your top 3-5 adjectives, research and collect at least 30-40 visuals that align with those words. These can be photographs, illustrations, color palette ideas, patterns, graphics, fonts and anything that inspires you! You can use Pinterest, Dribbble, Color Seeds or any other design libraries or photo sites to help you find inspiration. For example, if I was trying to represent the concept of bold, I might search for the best bold fonts.
  3. Once you’ve got a good pool of graphics and images from your research to create a mood board, it’s time to get busy! Decide if you prefer a structured grid template or if a collage-style mood board would fit you better and begin laying out your inspiration pieces. I like to use a grid format for my mood boards but there’s nothing wrong with going for a scrapbook style mood board either. You could even cut and paste onto a posterboard if you like to work with your hand instead of digitally.
  4. Experiment with different combinations of colors and imagery until you are happy with the final result. There isn’t a right number of final images that your board should include but I aim to make each image I add to the board have a unique quality that adds something new to the board that is not already being shown through another image. Many of my final mood boards end up with around 12-15 separate visuals but you could still have a great mood board with only 8-10 or 15-20.
  5. To create a mood board that is effective you have to ensure that all of the visuals represented tie together and create a cohesive story about your brand. In the end, you need to be inspired and able to discern the adjectives you started out with. If you are trying to achieve a bold and fun brand, when you look at your moodboard it should feel bold and fun! Plus, you’ll know you’ve done it right when you look at the final product and feel all warm and fuzzy inside!

Related Post: The Best Program to Design a Logo – It’s Not What You Think!

Have you created a mood board for your blog or business? I would love to see it or hear about your process! Share it in the comments below or reach out to K Design Co. for help with creating a beautiful brand!

Steal My Mood Board Template!

Want the same mood board template I use for my clients? Save yourself the time and fuss of creating your own and swipe mine now! You'll get a ready-to-go Canva template you can start using ASAP!


Kristin Pruis

Brand Strategist & Design Consultant

I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!

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  1. shauna

    Thank you for this resource. Branding is a new skill that I am still working on.

    • Kristin Pruis

      You are so welcome, Shauna! Let me know if you have any questions!

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