The Step-by-Step Guide on How to Make a Logo for Your Girl Boss Biz
If you are ready to learn how to make a logo for your biz, you probably fall into one of two camps: crazy excited and overwhelmed with tons of ideas or completely clueless and afraid to even get started. Either way, you want to avoid getting so stressed that you forget what your end goal is: a beautiful logo that represents your brand well.
So are you ready to learn how to make a logo? If you’re not saying ‘YAASS’, then you might want to try a different article 😉
01. Don’t stress.
First things first. Take a deep breath. I say this is the first step because people can get seriously stressed when it comes to creating their logo. Remember it’s just one piece of your brand. It’s important but it’s not everything.
Related Post: 3 Things to Know Before You Create a DIY Logo
02. Define your logo’s communication objective.
Now let’s take an inventory on what you want your brand to communicate. What is your biz about and what problems will you help people solve? For example, let’s say you are a pilates health coach with the business called She Fit. You may want your brand to communicate strength, optimism, and self-love. However, if you sell boutique handmade soaps and body products, you probably want your brand to communicate things completely different like indulgence, beauty, and richness, for example. Use these examples to help you pick 3-5
03. Create an inspirational word bank.
Now write your
Now, think of this entire collection of words as your inspirational word bank you can pull ideas from to create your logo. These will also be the same words you judge your final design
04. Research and sketch out your initial logo ideas.
If you don’t have any ideas at all, you should do some research. Use your word list as a starting point and find logos that do a good job of communicating similar ideas. Our goal isn’t to copy what someone else has already done but just look for inspiration and pull together ideas that work for your brand. I like to create a Pinterest board with all of my ideas in one spot. If you already have some ideas for what your logo could look like, go ahead and quickly sketch them out with pencil and paper. Don’t worry if you don’t consider yourself an artist. A simple rough sketch will be good enough just to get your idea out of your head and onto the page.
05. Start designing your logo.
Once you’ve got some ideas to start with, it’s time to get busy. Do you notice any recurring elements in your drawings or researched ideas? This is a good place to start. If I’m noticing a lot of bold sans-serif fonts I might start formulating my logo idea with a bold font to help me represent the idea of power. If you don’t already have a good font on your computer that you think will fit the job, you can search for bold fonts from Creative Market or Google fonts or other similar font websites. Both of the sites I mentioned have an awesome preview demo feature that allows you to see your business name in the font so you can be sure that it will be a good fit before you buy or download it.
Once you find a font that you like, install it on your computer and use Adobe Illustrator to design your logo. Don’t have Adobe Illustrator? You can use another vector graphics program. The key is to use a program that will give you maximum flexibility and creativity (which you won’t get when using a program like Canva.) Open your program and select your chosen font to type out your biz name. Chances are, it might look a little plain at this point but we’re getting there. Don’t worry about colors right now – just stick with grayscale. We’ll do some fun experiments with the text first to help our logo look more unique.
06. Experiment with different type settings.
Try adjusting different text properties and adding effects to give some uniqueness to your text. Experiment with different options depending on what message you are trying to communicate: Tracking, kerning, alternate glyphs, ligatures, flourishes, creative alignment, spacing, warping, cutouts, and manipulation of the individual letters themselves are all techniques you can use to customize your text. Below are some examples of how I begin experimenting with logotypes. Don’t be afraid to be creative! You can combine multiple techniques or opt for something simpler. However, do try your best to make decisions based on the meaning they add to the overall design.
07. Add graphics and fine tune your logo design.
Once you have your text in an arrangement and format you like, decide if your logo would benefit from the addition or integration of graphic elements. You can experiment by adding simple lines/shapes or create something more complex if you are comfortable working in Illustrator. Incorporate
08. Decide on a color palette.
OK – So now we’re getting somewhere. Settling on your color palette should be one of the last steps you take when designing your logo. Why? Because while your brand’s colors are very important, it’s better to focus on the text and the graphics as your priority. Adding color should help tie all of your other design elements together. Remember that color is a powerful emotional trigger and choose your colors accordingly. Choose colors that evoke the sentiments from your word bank. If you find you are just choosing your favorite colors, you might need to go back and make some tweaks based on the message you are trying to communicate to your audience with your logo. Try several different combinations and compare them to each other to see how their differences affect the overall impression of your design.
09. Get feedback and revise your logo as needed.
You’re in the home stretch of making your logo, but you’re not quite done. Once you have decided on the general layout, design and color scheme for your logo, you will want to share it with other people to get their feedback. Just because you think your new logo looks totally amazing, doesn’t mean others will feel the same way. Aim to get the honest opinion of at least 3-5 people that fit your target audience profile. This will ensure you get well-rounded feedback and can make adjustments as necessary. This is also a great time to revisit your word bank of ideas and make sure that your final design feels in-sync with your initial
10. Sit back and admire your gorgeous new logo design.
You made it this far so you totally deserve a break. Take a minute to bask in the glory of your beautiful new logo. Feels good, right? Now, get busy promoting it! Start by adding it to your website or blog and using it on all your social media graphics. Now that you have a cohesive looking brand you, people will start to take notice that you mean business.
What do you think? Are you ready to take on a logo design by yourself? Let me know what questions you still have on how to make a logo and I’ll be sure to answer them ASAP! Or reach out to me to help you create a gorgeous one-of-a-kind logo design for your business! I’d love to help!
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Brand Strategist & Design ConsultantI specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!
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