Branding Matters: Show Your Brand Assets Some Love!

by | Jul 3, 2017

As a business owner or business owner-to-be, I’m guessing you probably have a computer. You may also have an office space, or even an email list. All of these things are considered your business assets and whatever they may be, they bring value in some form to your business. Therefore it’s natural to assume you treat these things with care, respect, and perhaps even, love. Are you treating your brand assets with the same care?

If you choose to neglect or improperly use your assets they inevitably lose their value. Consider your brand assets in this same way, because ultimately, your brand assets are also your business assets. What happens when you neglect, misuse or abuse your brand assets? You’d be right in guessing that brand assets lose their value just like business assets do when you don’t maintain or use them properly.

You’re planning to invest the time and money on things like logos, business cards and websites (or you may already have) so why not treat them with the same care and attention as you do the other aspects of your business? They deserve some love too! Though they may seem intangible, brand assets are valuable tools and resources that can absolutely make a difference for you bottom line.

But, how? While you may not be able to attach a specific number to the value of your individual brand assets, you can look at the overall picture of your business and brand in context. Consider the following scenarios:

Your Brand AssetExternal ImpactPotential Business Outcome
1. Mismatched marketing materialsConfusion or mistrust of brandLoss of sales or new clients
2. Unorganized brand reference materialsBrand colors formulas not recorded properlyCostly reprinting job
3. Amateur logo designLow-value brand perceivedCustomers unwilling to pay price for services/products

While the above scenarios may seem a little extreme, these are actually very realistic potential outcomes of not valuing your brand assets the way they deserve. So when you ask yourself how valuable are your brand assets, what you should really be asking is: What is the value of a lost sale? What is the hit on a botched printing job? Or what is the cost of customers unwilling to pay your prices? If you’re convinced now that your brand assets are, indeed, incredibly valuable for your business, you may be wondering how you can protect, maintain and treasure them. Here are some solutions that will set you on the right path.

  1. Audit your brand. If you suffer from mismatched-brand syndrome or maybe just feel overwhelmed by all of the brand assets you have, you may need a heavier-duty approach. Identifying what brand assets you have and what you need is a great start to moving forward.
  2. Organize your files and invest in a brand guidelines document. You’ll thank yourself later when you need to find your important brand files and information. Put your logo assets in one folder and marketing materials in another etc. If you have a logo and certain colors that you would like to consistently use for your brand, you should have a brand guidelines document. In essence, this is like user guide that accompanies your logo and any other visual brand elements you would like to stay looking consistent and professional. It saves you time from always having to remember what fonts or hex color to use and also reminds you how to keep your brand looking its best. Also, this can easily be passed on to a designer to ensure they are implementing your existing brand assets properly.
  3. Do your research when searching for a logo designer or brand professional. Investing the time and money to develop your brand assets with a trusted graphic designer the right way will save you from headaches and empty pockets due to a wasted investment down the road.

Is it time to show your brand assets some love? Talk to K Design Co. about how you can get started!

Never miss a post and get all the goodness delivered right in your inbox!

You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?


Do you need a website, like, yesterday?

If so, my free DIY Website Planner Workbook is for you!

Having trouble getting your website off the ground and knowing where to start? My free interactive website workbook will walk you through creating your website step-by-step so you can finally land your dream clients with a website that reflects your brand!

© Copyright 2019 K Design Co.
Privacy Policy | Terms of Use

Join the Female Entrepreneurs Facebook Community
Learn how to treat your brand assets like business assets to avoid unnecessary costs and build a professional and consistent brand.

Just one more step!

Enter your name and your email and the workbook is yours - easy peasy.

Success! Your workbook is on its way to your inbox!

Just one more step!

Enter your name and your email and the cheat sheet is yours - easy peasy.

Success! Your cheat sheet is on its way to your inbox!

Just one more step!

Enter your name and your email and my tips for getting clients is yours - easy peasy.

Success! Your tips are on their way to your inbox!

Just one more step!

Enter your name and your email and my Mood Board template is yours - easy peasy.

Success! Your template is on its way to your inbox!

Just one more step!

Enter your name and email, and my Color Palette Guide is yours - easy peasy.

Success! Your guide is on its way to your inbox!

Just one more step!

Enter your name and email, and my Brand Messaging Checklist is yours - easy peasy.

Success! Your checklist is on its way to your inbox!

Need Clients Yesterday?

I've got some tips for you! Check out 7 proven ways I've used to get clients while running my biz.

Woohoo! Check your inbox for the goods!

Pin It on Pinterest