How to Design a Lead Magnet to Attract Your Customers

When I first heard the term lead magnet three years ago, I'll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term...

Recent Posts

Giving Yourself Permission to Fail and Succeed as a Business Owner

Giving Yourself Permission to Fail and Succeed as a Business Owner

This post is inspired by one of my favorite clients who is queen of teaching others about personal development, purpose and finding their version of success in life. Today I want to talk about something that might make you a little uncomfortable. I'm not going to...

How to Stay Focused & Slay your End-of-Year Goals

How to Stay Focused & Slay your End-of-Year Goals

As the end of the year is nearing and everyone is gearing up for the holidays, it's easy to get side-tracked and lose focus on your business and all the big goals you set out at the beginning of the year. If you're anything like me, your natural instincts had you...

Rise Business Conference: In Review + My Best Takeaways

Rise Business Conference: In Review + My Best Takeaways

You know that high you get from being in a room full of over 6000 passionate entrepreneurs and ambitious business owners? No? Well if you don't, let me tell you about it - It will rock your world. This past week I had the opportunity to travel to Charleston, SC for...

Guest Blogging…What’s Up With That?

Guest Blogging…What’s Up With That?

Have you ever heard of the term guest blogging? If you are a long-time player in the blogging world, then chances are guest blogging isn't news to you, but for the rest of you, the concept may still seem mysterious. So you've heard of blogging, but guest blogging?...

Lessons in Entrepreneurship & Plans for the Future

Lessons in Entrepreneurship & Plans for the Future

Did you know that 20 percent of new companies fail in their first year, and only 50 percent survive through their fifth year?* As the owner of K Design Co. 5 years running, I'm proud to say I have surpassed these odds, but that isn't to say that my journey in...

WTH is an Email Nurture Sequence & Why You Need One

WTH is an Email Nurture Sequence & Why You Need One

We talked about the power of a lead magnet and getting people subscribed to your list. But what happens once they are on your list? Your list is only going to be helpful if you put it to work and one of the easiest ways to do that is by creating an automated email...

Email Etiquette for Busy Professionals

Email Etiquette for Busy Professionals

Does it feel like some days you live in your inbox and can't ever seem to step away? When you're a busy professional, email is just a fact of life but there are certain unwritten rules of etiquette that you should follow if you really want to make a good impression....

How to Grow Your Email List with a Lead Magnet

How to Grow Your Email List with a Lead Magnet

You've likely heard it a million times before: In digital marketing, your email list is everything. But how do you grow a list full of engaged subscribers who actually want to read what you have to share. Let's start from the beginning. What is a lead magnet? Let's...

Professional Email Signatures… Girl, You’re Doing it Wrong

Professional Email Signatures… Girl, You’re Doing it Wrong

Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make...

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