Giving Yourself Permission to Fail and Succeed as a Business Owner

by | Nov 25, 2019

This post is inspired by one of my favorite clients who is queen of teaching others about personal development, purpose and finding their version of success in life.

Today I want to talk about something that might make you a little uncomfortable. I’m not going to apologize for it. Instead I’m going to ask for you to really examine those feelings and figure out why it’s making you feel that way. What you discover could be just the catalyst you need to finally really move the needle in your business.

giving yourself permission to fail and succeed as a business owner

This past spring, I did something huge for my business – I hired a business coach! It was a 6-month program that came with a significant price tag. Even though I knew this what my business needed, I felt I couldn’t justify the cost to my husband because I felt I needed his permission to make that kind of investment in my business. But ‘lo and behold, since my husband is my greatest supporter, he gave me the confidence I needed to pull the trigger and hire the support I felt I needed. While this decision was one of the best I made for my business to-date, I almost didn’t follow-through with it because I felt I needed someone else’s permission that wouldn’t see the value in it. See where I am going with this?

As business owners, why do we doubt ourselves? I will tell you. It’s fear – because we are afraid. If you’ve never owned another business before, then every new leap or change you make in your business is something you’ve never experienced. People don’t like change. Instinctually, we are risk averse. So when it comes to making a big decision in our business we start looking for permission from someone else to do the thing, or hire the help or make the investment. But it’s so, so critical to be able to push past this fear of change in order to grow our business.

Related Post: Lessons in Entrepreneurship

Tell me: who knows your business better than you do? I’m going to out on a limb here and say emphatically that no one does! So, WHY THE HECK are you looking for permission from someone else who doesn’t know your business as well as you, to do what you need to take your business forward?! BOOM

Let that marinate for a second.

Now think about what areas of your business you’ve holding yourself back on. Maybe it’s a new product line. Maybe it’s hiring extra support. Maybe it’s simply raising your prices. Got it in your mind? Ok – Now I want you to go out and do it! Right this second, I want you right down the thing you want to do and 3 steps that will help you accomplish it. If you’re doubting yourself thinking, well it’s just not that easy, STOP! You’re sabotaging yourself before you even get started and those kind of limiting beliefs are going to paralyze your business growth.

Is starting and growing a business hard? Yes, duh! But isn’t it totally 150% worth it. Of course! There will be plenty of hard things about reaching that next milestone in your business, heck will probably even be some mis-steps and failures on your journey, but that will make your success even sweeter.

Related Post: How to Stay Focused & Slay your End-of-Year Goals

As entrepreneurs, we have to accept the failures and mistakes are in some capacity are in inevitable. Say it with me, “Failure is inevitable.” Accept it and embrace it! If you’re thinking you didn’t sign up to fail then you are on the wrong ride, sister! The good news is that failure isn’t and shouldn’t be the end of the road though. It’s just a stepping stone. Your failure helps you learn what not to do. It guides your next step and the next one, and the one after that.

So what’s going to be your next step? Are you going to make a bold move or you going to sit back and watch others from the sidelines achieve their big dreams?

Let me know what you think in the comments.

Grab Your Free DIY Website Workbook

Looking for a little guidance as you think about creating your website? Packed with guidance, tips and examples, this FREE interactive workbook walks you step-by-step from strategy to launch.


Kristin Pruis

Brand Strategist & Design Consultant

I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!


Best Accounting Software for Small Businesses in 2020

Best Accounting Software for Small Businesses in 2020

This month particularly, there is so much going on related to finances that I thought it was only fitting to make the whole month of April focused on all things about money in your business. I think we can all agree that managing your finances isn't really sexy, but...

read more
Five Secrets to Lead and Thrive in Uncertain Times

Five Secrets to Lead and Thrive in Uncertain Times

I’m writing this from my Manhattan apartment after a day of back-to-back coaching calls helping clients navigate business in the midst of the Coronavirus pandemic. I had originally planned on sharing some thoughts with you on mindset and how it impacts your brand,...

read more
How to Grow Your Small Business this Year (2020)

How to Grow Your Small Business this Year (2020)

With the economic and social impact of global health concerns, 2020 has gotten off to a rocky start for many businesses. Even if you aren’t one of the thousands of businesses impacted by the government-mandated closures this past week, no one would blame you for...

read more

Never miss a post and get all the goodness delivered right in your inbox!

You'll get a weekly email with my latest advice on all things branding, design and business. Are you in?


Do you need a website like yesterday?

Girl, I get it. Creating your own website is a lot of work, but don't worry, I got you! From hosting to design and copy, my DIY website planner walks you through creating your website from start to finish.  Snag this freebie now so you can finally check your website off your to-do list with confidence! Just tell me where to send it and I'll shoot it over!

© Copyright 2020 K Design Co.
Privacy Policy | Terms of Use

Join the Female Entrepreneurs Facebook Community

Just one more step!

Enter your name and your email and the workbook is yours - easy peasy.

Success! Your workbook is on its way to your inbox!

Just one more step!

Enter your name and your email and the cheat sheet is yours - easy peasy.

Success! Your cheat sheet is on its way to your inbox!

Just one more step!

Enter your name and your email and my tips for getting clients is yours - easy peasy.

Success! Your tips are on their way to your inbox!

Just one more step!

Enter your name and your email and my Mood Board template is yours - easy peasy.

Success! Your template is on its way to your inbox!

Just one more step!

Enter your name and email, and my Color Palette Guide is yours - easy peasy.

Success! Your guide is on its way to your inbox!

Just one more step!

Enter your name and email, and my Brand Messaging Checklist is yours - easy peasy.

Success! Your checklist is on its way to your inbox!

Need Clients Yesterday?

I've got some tips for you! Check out 7 proven ways I've used to get clients while running my biz.

Woohoo! Check your inbox for the goods!

Pin It on Pinterest