How to Know If You Are Ready For A Professional Logo Design

by | Aug 8, 2018

Some business owners are keen to dive in and invest in their business for a professional logo and brand right from the very start. Others might be a little more cautious. If you have little-to-no startup funds, it’s safe to say you might be the latter. And that’s perfectly OK.

A professional logo and brand aren’t for everyone at the beginning stages of their business. However, as your business grows, you should consider the advantages of making such an investment, like improved customer perception, and the ability to charge more for your products or services. Here are a few ways can tell if you are actually ready to make splurge for a professional logo:

You thoroughly understand your audience.

I’m not just talking basic demographics. I mean, you need to know your audience inside and out. What they like and don’t like, where they hang out online, what they value, what they’re afraid of and what will catch their attention most. Knowing your audience on this deeper level will ensure that you have the right context and background to frame the creation of your professional logo.

Related Post: 5 Smart Tips for Branding Your Startup Business

You have clearly defined your business and your services/products.

Imagine that you are a handmade soap boutique one week, but decide to start selling style consulting services the next. These are targeting two completely different target audiences and are completely separate ideas. It’s probable you aren’t going to be able to create an effective logo if your products/services aren’t nailed down since much of the aesthetics of a good logo are tied to what your business sells.

Related Post: 3 Things to Know Before You Create a DIY Logo

You have a future plan for your business.

Whether it’s 6 months, a year or 10 years down the road, if you are serious about your business then you need to have a plan for the road ahead. A plan indicates you have foresight and strategy built into your business and you are ready for the long haul. If you’re at this level of the game, you’re showing business leadership which is the kind of behavior that signals you might be ready for a long-term investment. If you’re more a fly-by-the-seat-of-your-pants type business owner, you might not quite be ready for the investment of a professional logo.

Related Post: Why an Outstanding Brand Starts With Your Vision Statement

You are ready to invest.

OK, so I think we can all agree that it’s definitely not a smart choice to sink your life savings into your logo…But if you don’t gag at the idea of having to save a little bit for contracting your logo out to your dream designer, then you might be ready for a professional logo. While your investment can vary depending on your designer, you’ll be hard-pressed to find a quality contractor who will charge you less than $200. If Fiverr or 99Designs is more your speed, then you probably aren’t ready for the price tag of a professional designer.

Related Post: Is Hiring a Graphic Designer Worth Your Investment?

You are ready to trust your business in the hands of another professional.

Sometimes business owners think they are ready to have a professional logo created for their business when they actually aren’t. How so? Working with a logo designer requires the ability to trust someone else with the reputation of your business. While a professionally-created logo can have many benefits, the actual logo creation process can be challenging for some. For example, the logo a designer creates for you may not be what you expected, even though it may be the best solution for your business.

Related Post: How to Hire A Graphic Designer You Can Trust

Are you willing to trust the expertise and experience of professional or would you rather lean on your own sensibilities? If you are one of those people that feel as if you have to do everything yourself or it’s not done right, then you might not be ready for a professional logo.

Do you have a professional logo or did you DIY? What questions do you have about logo design? Let me know in the comments!

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Kristin Pruis

Brand Strategist & Design Consultant

I specialize in helping entrepreneurs and business owners bring their passions and dreams to life through branding strategy and design. While I have vast experience working with companies, agencies and organizations of all sizes, I especially enjoy working with female entrepreneurs and women-owned businesses. It’s my privilege to work alongside business owners as they launch, grow and maintain their business’ brands. I’d love to have the opportunity to help you with your needs as well whether that be branding, logo design, web design or something else. Let’s chat!

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  1. Camille

    Some great thoughts around branding and perception. Thank you.

    • Kristin Pruis

      Thank you Camille! I appreciate your feedback 🙂

  2. Kasey Ma

    This is great! Great advice!

    Kasey Ma

    • Kristin Pruis

      Thanks Kasey!

  3. Denay DeGuzman

    I think the hardest thing about having a professional logo designed is finding a graphic artist who is on the same page as you and really gets your style. Often you have only one or two chances to make changes on the logo design that’s presented, so sometimes the look and vibe of the finished product is not what you’ve dreamed of. But it’s pure magic when communication is clear and the artist has the ability to deliver what you’ve hoped for!

    • Kristin Pruis

      Hi Denay, I totally agree that not all designers are the perfect fit for a logo project. Logos are definitely a tough thing to work through and it sucks to end up feeling less than thrilled with the final product when you’ve invested your hard-earned money.

      I encourage all my potential clients to view my portfolio first before signing a contract and having a pre-consult before we start any work to be sure we are all on the same page. It is something that I hope all designers would do for their clients as well. I actually have another post all about this very topic:

      Best of luck to you in your designs!

  4. Vidya Tiru

    Thank you for this tip-filled post.. I am not yet ready at this stage of my blog.. but your post does tempt me to get there sooner..

    • Kristin Pruis

      Hi Vidya! Hope my tips helped so you know when you are ready! Let me know if I can help 🙂

  5. Leanne

    Wow this is such a useful post! Been considering getting a professional logo design done, so these tips really came in handy 🙂

    • Kristin Pruis

      Thank you Leanne!! I appreciate your feedback. I hope it is helpful for when you are ready to take the leap! 🙂

  6. Cindy Ingalls

    This is great advice, I’m probably due for an upgrade of my logo and the look of my site.

    • Kristin Pruis

      Thanks, Cindy! Let me know if there is any way I can help! 🙂

  7. Alfa Sengupta

    Am absolutely loving this sound advice! Feel like I can totally relate!

    • Kristin Pruis

      Thanks, Alfa! I hope this was helpful for you!

  8. Holley

    I recently hired a designer to create a logo, and it was more involved than I thought it would be, thanks for writing this!

    • Kristin Pruis

      Yes, I think how involved the process is may come as a surprise for most clients. A good designer should be asking you lots of questions and including you as part of the logo process. Glad to hear it sounds like you got a good one! 😉

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